Monthly Archives: January 2013

Rob Moore, President and CEO, and myself, Tom Abrahamson, Chairman, provide solutions in our new book, Net Proceeds: Increased Revenue From Enrollment and Advancement Guaranteed!, published by the Council for Advancement and Support of Education (CASE). Net Proceeds is intended to help higher education administrators assess new opportunities, evaluate them in the context of defined institutional goals, and […]

To gain fresh insights into these and many other questions about how students are consuming and responding to ever-changing college marketing channels, Lipman Hearne partnered with college search website Cappex.com to survey its users, who comprise 25 percent of the entire U.S. college-bound population. The survey was distributed to high school sophomores, juniors, and seniors, and college […]

How did Young Harris College transform from a two-year institution into a four-year, liberal arts college? This webcast, presented with Denise Cook, discussed the vision and goals in redefining the Young Harris brand, as well as Lipman Hearne’s approach to branding, enrollment, and lead generation and the impressive results of the dual branding and enrollment initiatives. […]