Options for higher education in the Chicago area abound. A wide array of scholastic opportunity is a great boon, as it results in a rich and interconnected academic community. However, attracting enough of the desired type of students can be challenging. Dominican University, a small liberal arts college in the suburbs, has partnered with Lipman Hearne on many brand-building initiatives over the years, including a name change from Rosary College, a capital campaign, and several generations of admissions communications.
The solution >