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Jewish United Fund: Operation Exodus

[Example 1]
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ChallengeSolutionResult

Operation Exodus is an international effort to raise $540 million to help thousands of Jews flee the former Soviet Union, where economic and political turmoil had heightened anti-Semitism.  In Chicago, the Jewish United Fund planned to direct a cooperative effort among 70 Jewish organizations to raise a portion of this total within a few months’ time. This huge and urgent campaign needed to unite diverse Jewish groups around a common cause; raise public awareness of the scope of the emergency; and overcome some negative attitudes and stereotypes about immigrants in the United States.

 

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