An association of community-based chapters of women serving as volunteers and fundraisers, the Junior Leagues faced both market-based and organizational challenges. External audiences—-including the media and prospective League members—-had outmoded conceptions or little awareness of the organization. Internally, the locally operated Leagues differed greatly in issue focus, size, and maturity. Lipman Hearne was engaged to partner with the Leagues’ national headquarters to create a unifying visual identity and message platform, as well as communications tools to empower Leagues and League members to represent the “big picture” mission and value in all of their work.

 

The solution >