Lehman College, located in the heart of The Bronx, is one of six CUNY colleges serving the New York City area.  Offering an exceptional 4-year academic program, Lehman is profoundly dedicated to its students, most of whom reflect the diversity and economic background of the borough, one of the poorest in New York.  To attract top students who would thrive at Lehman, the College faced two challenges—first, convincing many prospective students that its program is welcoming but also selective, not “open admission” as CUNY campuses were in the past and, second, attracting more affluent, better prepared students living just north of The Bronx.  The College also sought to create excitement among its alumni, recognizing they serve as Lehman’s best brand ambassadors as well as donors.

 

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