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McDaniel College

[Example 1]
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ChallengeSolutionResult

This private liberal arts college near Baltimore and Washington, D.C., was founded in 1867 as Western Maryland College. Throughout its history, the College’s name had caused confusion, with many prospective students and parents assuming it was a state institution located in the far western regions of the state. After decades of surveys and discussions about how to best claim the College’s true identity, the College trustees unanimously voted to rename the institution. They asked Lipman Hearne to guide the college through this difficult and controversial process.

 

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