The Seven Hills School, an independent school in Cincinnati, Ohio, was planning its first-ever capital campaign, a $25 million initiative to raise funds for a renovated lower school and a new arts center and upper school. Because Seven Hills is comprised of three different schools that united a quarter century ago, many of its major gift prospects have allegiances to one of these predecessor institutions; other constituents---including parents and more recent alumni---identify with the unified school. Seven Hills retained Lipman Hearne to develop a communications strategy and materials that would appeal to all of these varied audiences.
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