America needs more epidemiologists – the experts who investigate, analyze, prevent, and control public health problems. The College Board, working with the Robert Wood Johnson Foundation, had created a major college scholarship competition designed to inspire teenagers to enter the field. But research showed that teenagers had little understanding of what epidemiologists do. Lipman Hearne was hired to bring excitement to this field of study and to build a robust applicant pool for the new Young Epidemiology Scholars (YES) program.

 

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