Browse our collections:
S'Wonderful. A mix of channels—from print to a highly segmented digital engagement—is unlike any annual fund campaign we've ever seen.
“You-get-me” print ads help prospective students see themselves at Kettering University. And the edgy T-shirts quickly became a staple of campus wardrobes.
Celebrating Kettering’s geek chic has enabled the University to set enrollment records for three years running. The latest: deposits and acceptances have increased 162 percent and 55 percent, respectively.
We summed up Drexel’s intense, immersive, “use-inspired” experience in two words: LIVE IT. This national spot ran during a 2007 presidential debate held on campus.
We showed AZUN, a distance learning portal for Arizona’s three public universities, how to clarify its benefits to students, parents, and college advisors.
Real-life scenarios and witty visuals based on graphic novels help crystallize why AZUN is an ingenious problem-solver.
In the first six months of our recruitment campaign for Chicago Booth, inquiries to the full-time program shot up 40 percent—and this was before a #1 ranking by Business Week and the Economist Intelligence Unit.
The interactive component of the campaign continues to draw click-through rates well above the norm.
A separate and playfully irreverent campaign for alumni and influencers underscored the qualities that made Chicago Booth the “Business Force.”
To attract top students to Lehman while widening its geographic base, we developed an integrated marketing program that captured the frank, forthright style of young New Yorkers.
Lehman’s director of media relations reports that more students than ever before are listing Lehman as their first-choice CUNY school.
Epidemiology was far from a household word—until our “ripped-from-the-headlines” campaign put the Young Epidemiology Scholars Competition on the radar of students nationwide.
During the three years of our campaign, the candidate pool has improved substantially in quality and increased 14.4 percent in size. The culminating event, held in Washington, D.C. routinely generates major media coverage.
A branding engagement with University of Sydney led to an “absolutely fantastic” brand rollout, which the client claimed was a “dream run…quite extraordinary.”
Solid research, a core idea, strong language, and apt visuals come from the University of Sydney brand book.
Informed by market research, materials for the Fielding Graduate University capture the quality and flexibility of this online experience.
Want to get pumped? Watch University of Texas, Arlington’s public awareness ad, which ran in the Dallas Cowboys Stadium.
“Unbranded” means unlimited, unmatched, and unbelievably on point—as the University of Texas, Arlington viewbook illustrates.
A simple (and potent) fix: long before a new admissions website could launch, this “unbranded” Flash module told the UT Arlington story.
University of Minnesota, Morris’s quirky and unabashedly green attitude powers this reskinned website and a suite of admissions materials.
Morris’s bold new admissions subsite asks, “Are you as smart as a liberal arts grad?”
Along with the website, Morris’s new materials boosted enrollment immediately, attracting the best class in five years.
Interior spread of University of Minnesota, Morris’s “Renewable, Sustainable” suite of enrollment materials, which boosted fundraising as well.
Mad-Libs are the perfect vehicle for telling the story of student life at University of Minnesota, Morris—perhaps one reason Morris was ranked among the ten coolest colleges by Mother Jones.
Our Webby Award-winning immersive experience—one of many vehicles we’ve produced for Trinity University—is a standout virtual tour of the Trinity experience.
Trinity University’s Thinkmaps—which demonstrate the impact of a close-knit community—are the first to use this technology on behalf of a college campus.
Expressive language and upsized visuals run through this suite of enrollment materials for Trinity University.
Home-page slideshows pick up and expand on the language and feeling of Trinity’s viewbook. Pictured: Customizable.
William Paterson University’s enrollment materials turn an overlooked school into the place where “Your Next” success is bound to happen.
A fun online quiz invites prospective students to explore options and make contact with the University.
A banner ad aimed at prospective graduate students leverages William Paterson University’s “Your Next…” theme.
Calvin College’s enrollment materials boldly put God front and center. The suite helped send inquiries soaring more than 25 percent. Enrollment grew 24 percent in the first year.
Proud, unapologetically Christian, and unswervingly committed to addressing the hard questions, the Calvin materials boosted inquiries from non-white students 60 percent and put Calvin on U.S.News & World Report’s “Up and Coming” list.
Real insights from real students enhance the materials with youth, energy, and authenticity. Here’s an interior spread from the Calvin College road piece.
To set the stage for NCH Healthcare's major capital campaign, Lipman Hearne promoted NCH's “great health care for the good life." Within a month of the direct mail program, NCH received more than 130 requests for tours—and gifts totaling $180,000.
Philanthropic marketing for NCH’s new pediatric wing emphasized the medical and emotional importance of caring for children where they live. Ultimately the hospital netted $650,000, including two $100,000 gifts.
The new home page for University of Illinois College of Medicine effectively manages multiple audiences and campuses—a major improvement in navigation, architecture, and messaging.
Mix-and-match templates enable University of Illinois College of Medicine’s campuses to serve their specific audiences without breaking the brand. Pictured: the Chicago campus home page.
This campaign case has helped Rush University Medical Center raise $250 million of a $300 million goal in less than three years.
The website showcases the campaign's key promises: to sustain Rush as a provider of world-class care, an educator of the next generation of health professionals, a national hub of promising research, and a stable force in Chicago's West Side community.
Having won designation as an NIH research hospital, University of Nebraska Medical Center needed a comprehensive brand marketing campaign, including a new look, identity, and positioning to engage state and regional policymakers. Pictured: the website.
Our introductory advertising for West Chester Medical Center—including banners, print ads, and billboards—heralded this new game-changing hospital in suburban Cincinnati.
The theme of West Chester Medical Center’s advertising campaign: WCMC sweats the details—no matter how small—to create patient care that’s truly “All About You.”
The University of Wisconsin Foundation partnered with us on the first-ever annual fund video game, "Bucky's Adventures," part of a multichannel effort to urge alumni to to support the University and share the “wonderful” with new generations of Badgers.
One of a kind. The Keck Graduate Institute had a master’s program that was unique but confusing—until we crystallized it as a “hybrid” degree, and used faculty videos to drive the point home.
Perfect landing. By empowering parents to explore the range of Catholic school options, this shopping experience site for the Archdiocese of New York helped overcome resistance to tuition costs.
One moment in time. As the centerpiece of a fast-track, integrated marketing initiative, this site helped Kent State University see a double-digit rise in applications in just 12 weeks, ending a multiyear decline in enrollment.
Keeping it simple. The Kroc Institute of International Peace Studies manages rich, dynamic content and an active news center with an open-source CMS and two staff.
Special measures. For Lions Clubs, numbers are the hook for member-generated stories of voluntarism worldwide.
World-class. Lions Clubs’ site serves 1.35 million members in 11 languages. Here: the worldwide impact is told in micro-stories contributed by members.
The total makeover. At Trinity University, a full redevelopment integrates with the new viewbook, conveying the energy and zip of an irresistible experience.
Reinventing the student profile. We used the same software originally designed for the Visual Thesaurus to make instantly clear the multitasking personalities of Trinity University students and the tight connections they form.
Rethinking the virtual tour. Winner of a 2007 Webby Award, our version of the virtual tour used the seemingly everyday features of a Trinity University dorm room to showcase tons of rich media in surprising ways.
The evolving campaign website. Campaign sites are like people: The most successful ones have the ability to grow and change. This nimble site is now in its sixth year.
A new face in record time. Clients often opt for a nifty solution we call re-skinning. The University of Minnesota, Morris’ home page page makeover—with a new mix of brand-savvy content—helped boost applications and donations.
Cool collaboration. In close partnership with Morris’ staff, we redeveloped the Admissions subsite, which helped earn Morris ranking as one of the nation’s coolest colleges. (Q: Are you as smart as a liberal arts grad?)
All in the family. This campaign microsite leverages the much-beloved BMA brand, creating a seamless experience that encourages museum-goers to think of themselves as donors, too.
The surgical strike. At the University of Texas at Arlington, a new Flash object added considerable oomph to the undergraduate admissions site without starting from scratch. The tactic helped boost undergraduate applications by 65 percent in one season.
Kinetic energy. The typography-style and irreverent tone of this ad captured the brand voice of our highly successful Chicago Booth MBA recruitment campaign.
Unerring aim. A series of online ads were customized to target a variety of audiences. This particular award-winning ad spoke to ambitious prospective graduate students.
We put ourselves to the test. Our ad promoting our enrollment management strategies garnered clicks almost as twice as good as the IHO standard, and helped increase traffic to our website by 13 percent during its first week.
Lipman Hearne wins Bronze at the 34th Annual Telly Awards »
A joint initiative between Lipman Hearne and Andy Goodman: Learn to use storytelling as a powerful tool in advocacy.
Top tools for effective digital communications:
A colleague recently asked me, “What are your top 5 digital tools?” I started jotting down notes on the »