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Ultimately, enrollment boils down to getting enough of the right fit people to fill your chairs (and then some). AIM for Enrollment is our proprietary Lipman Hearne methodology for addressing specific enrollment trends and issues with unparalleled, targeted marketing. By identifying key but often overlooked targets, and using micro-niche messaging, we’ve successfully implemented AIM with more than 30 institutions of every type and size, helping our clients realize optimal enrollment, effect turnaround (in as short a period as five months), enhance retention, and launch new programs or campuses.
Just one example: University of Cincinnati saw a bounce of 1901 enrolled students (18 percent) in our first year with them. Four years later, the University saw its first wait list. See the University of Cincinnati case study.
Over the seven years we’ve worked with University of Detroit Mercy, the University has seen a 59 percent increase in full-time students—and a 47 percent increase in full-time graduate students.
Meet Tom Abrahamson, who developed the method and leads the AIM efforts.
Meet Libby Morse, whose show-stopping creativity makes this work stand out.