POSTED 04/26/2010
Now we can say we wrote the book on higher-ed branding. Because we did.
Every institution has a brand story. But not every institution is telling theirs in compelling—or even believable—ways. That’s usually where we come in. And why we’re so excited to announce the release of The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors.
Written by Rob Moore and published by CASE, it’s the branding discipline every University needs—whether they have top-ranked programs, large endowments, or years of storied history fuelling their momentum.
The Real U will help make sure your story is strong, focused and valued. It will give you the guidance you need to project an accurate image to the right audience. And it offers key insights that make it easy to rally the troops and get all the important stakeholders on board with any brand initiative.
Loaded with case studies, sidebars, and decades of experience with higher-ed branding, The Real U is the first of its kind for every one-of-a-kind university.
Learn more by reading a Q&A session with the author and don't forget to order the book here. Get ready to introduce your audience to the Real U.
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