POSTED 02/17/2011
By Rob Moore - Lipman Hearne President and Chief Executive Officer
What a start to the year. Personally, it’s been a scramble. January travel: Minneapolis, San Francisco, Philadelphia, Phoenix, Indianapolis, Austin, Los Angeles, Arlington. But great news coming in from the clients with whom we work.
- The National Museum of African American History and Culture had a front-page, above-the-fold feature in The New York Times that told the exciting story of how far this institution has come in the past handful of years.
- The University of Texas at Arlington enrolled its largest class ever—some 33,500 students—and kept quality on the upswing.
- The University of Virginia’s Frank Batten School of Leadership and Public Policy launched a new website that’s garnering rave reviews.
- Brandsinger called the Carey School of Business at Johns Hopkins University “visionary” and “idealistic” based on an ad series we developed.
- California State University, Northridge opened their Valley Performing Arts Center to unanimous acclaim, providing a united institution in a notably fragmented set of communities.
- Our work in Qatar has resulted in a public education campaign to help protect youth from online risks.
- The University of Cincinnati continues to exceed their enrollment goals. But what we’re especially proud of is that we’re now into the eighth year of our engagement.
- We helped Complete College America gain a foothold in the college completion dialogue. Currently, nearly half of all U.S. states are members of Complete College America’s Alliance of States, signifying their commitment to raising degree completion rates.
- Mission: Readiness succeeded in raising awareness that obesity rates among young people pose a national security threat as Americans are becoming “too fat to fight.” This effort supported the passage of the Child Nutrition Act and was praised by then-Speaker of the House Nancy Pelosi.
Two years ago in the hangover from the nation’s free-credit binge, I’m not sure any of us thought that the recovery would be as soon and as strong as it’s shaping up to be. We know, of course, that there are still a lot of people seeking meaningful work, and that international unrest or partisan bickering could destabilize our hard-won confidence, but the institutions that we serve have by and large survived the economic maelstrom that is only now subsiding. They’ve gotten back up off the budget floor, assessed their situation, and realized the critical importance of reengaging the markets they serve. Smart organizations are insisting: “What we do matters.” And they’re making sure that the world knows it.
And, that’s what we’re here for—both as a firm and as professionals—to make sure that visionary organizations are able to break through and gain a distinctive share of voice in a very loud, crowded marketplace. It’s what keeps us glad to come to work every day.
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