POSTED 03/14/2011
Recently, BizEd magazine interviewed Lipman Hearne’s Alexia Koelling, Libby Morse, and Minesh Parikh on using marketing and PR to brand schools, recruit students, and raise school profiles. Featured in the March/April 2011 issue, "The Medium, the Message, the Method" offers ten tips for deans and communications officers who want to pull together an integrated marketing plan that showcases their unique strengths and plays to every audience.
“A marketing campaign should give people a sense of affiliation with a brand they’ll own for the rest of their lives,” says Libby Morse, senior vice president and creative director at the Chicago, Illinois, office of marketing and communications firm Lipman Hearne. “An MBA has to be more than a credential. It has to make a statement about the people who have earned it.”
At Lipman Hearne, achieving results for our clients is our primary mission. In our partnership with the University of Chicago Booth School of Business, we have applied our integrated marketing approach to campaigns in the United States, Europe, and Asia. Our collaboration with the School has catapulted Chicago to #1 full-time MBA school in Bloomberg Businessweek and by the Economist.
To read more of the BizEd article, download The Medium, the Message, the Method.
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