POSTED 08/26/2011
The University of Texas at Arlington, a longtime client of Lipman Hearne, just launched their new institutional website. Starting with an initial re-skin, the site is the culmination of nearly two years of collaboration with the Lipman Hearne interactive team. The site features the first-ever Google mash-up virtual tour on a dot-edu home page and a wide range of slideshows and animated features that are optimized for tablet and mobile viewing.
When UTA first began working with Lipman Hearne, they needed help with distinguishing the school from its “bigger” Texas competitors and improving visibility within a diverse, high-achieving prospect pool. We defined the University as “Unbranded” and challenged students to “Push your limits in a place where there aren’t any.” We produced a suite of materials—print pieces, billboards, video, and a sharp new identity—that were met with an impressive increase in enrollment. Now, the website follows suit and brings the whole University—from the biggest divisions to the most specialized offices—together in one “Unbranded” site.
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