POSTED 09/14/2011
At a recent Development Dialogues webinar, Lipman Hearne’s Executive Vice President, Creative Services, Sara Stern, presented key insights into campaign communications.
In Lipman Hearne’s view, a campaign, by its very nature, insists that there are crucial issues to be addressed and exciting opportunities to be realized—now. Even as campaigns and philanthropic marketing evolve, a compelling cause, a charismatic leader, and a real deadline remain crucial to campaign success. The creation of a sense of time, place, and destiny is critical to fundraising success. Through the campaign brand, donors and other participants understand that the initiative is a clear departure from “business as usual.” It becomes something deserving of special attention and investment. The campaign brand lends communications the sense of urgency, promise, pride, and excitement so vital to accelerating momentum. Sara’s presentation examines best practices in campaign communications.
Achieving results for our clients is Lipman Hearne’s primary mission. In our partnership with the University of Miami, we applied our philanthropic marketing approach to a capital campaign that included print, video, web, and a campaign identity. The CASE award–winning campaign surpassed its goal and raised $1.4 billion, with hundreds of gifts coming from first-time donors.
View the Best Practices in Philanthropic Communications presentation to learn more.
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