Kick off the AMA 2011 Symposium with a tutorial on branding

POSTED 10/28/2011

Join your fellow higher ed colleagues in Chicago November 6-9 for the 2011 Symposium for the Marketing of Higher Education – all brought to you by the American Marketing Association.

The pre-conference tutorial – Taking Your Brand to Market: A Foolproof Path to Net Revenue Success – will be delivered by Lipman Hearne’s CEO, Rob Moore, who quite literally wrote the book on higher ed branding. Rob, along with Vice President of Integrated Marketing Alexia Koelling, and Account Executive Katie Greer will be sharing insights (and various case studies) on the foundations of building an authentic brand platform, showcasing proven methods for getting key internal constituencies on board with the branding process, and highlighting both the energy and excitement of the creative process and the results that great branding campaigns can generate.

Learn more and register through the AMA website.

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