POSTED 04/01/2007
By Robert Moore - From CASE Currents
In the 1990s, when the response to the idea of marketing in education was frequently defiant – “We don’t market, we educate” – it would have been hard to predict that campuses now have comprehensive departments and resources devoted to it. Times have certainly changed.
Leaders at most institutions have realized that good marketing has a positive effect on mission and that institutions with strong brands are more successful in enrolling more (and more highly qualified) students, in recruiting top-flight faculty, in attracting donor interest and investment, and in garnering greater visibility and attention among stakeholder groups.
Download Brand Opening (PDF).
« BACK TO RESOURCE LISTING
