POSTED 11/01/2009
By Robert Moore - From CASE CURRENTS
The social media environment is much like a coral reef – a living, growing, dynamic entity filled with billions of independent organisms or ideas attaching themselves to each other and creating something glorious. But like a reef, these free-floating ideas need to be nurtured by a robust and health ecosystem if they are to remain vital. In the education advancement community, that vitality can be sustained through a comprehensive and well-thought-out strategic plan.
It’s not news that social media usage has exploded throughout the education sector. Facebook, YouTube, MySpace, Flickr, Twitter, LinkedIn, WordPress, Ning, Digg, blogs, proprietary networks, and targeted interactive microsites are all regularly deployed to meet strategic objectives such as attracting the interest of prospective students, capturing media attention, engaging the campus community, building alumni loyalty, and generating revenue. Social media have more than arrived – they are now the life of the party. But how much of this is “new toy” syndrome and how much is actually delivering results on your communications goals?
Download The Sea of Social Media: Navigating the Digital World Using Your Strategic Plan (PDF).
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