POSTED 07/20/2010
We have insights to share about who’s spending what to reach whom—and how it’s working.
Once again, Lipman Hearne has partnered with CASE to conduct a survey of marketing practices in higher education. We’ve asked questions about marketing tactics and spending as well as outcomes. And we’ve asked them of institutions ranging from independent schools to small colleges to large research universities.
In “Wondering what works? The changing marketing mix in higher education,” you’ll learn about the latest trends, including how marketing budgets are faring during the Great Recession (spoiler alert: it’s not as bad as you think)!
Complimentary download: Lipman Hearne/CASE 2010 Marketing Spending Report (PDF).
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