When we’re not out interviewing, digging, analyzing, designing, creating, learning, presenting, and leading (all the stuff that really means good marketing) we’re thinking about how we can do all of those things even better. And a lot of that thinking lands on this page to give people like you some things to think about.
Here you’ll find select presentations made by our staff, articles written for professional journals, and Key Insights reports, Lipman Hearne's proprietary studies of issues facing nonprofit and higher education institutions.
18 January 2013—In 2007, Young Harris College initiated a plan to transform from a 2-Year "transition" school to a 4-Year liberal arts destination. This presentation details what made that transformation a success.
16 January 2013—
Lipman Hearne partners with Cappex.com to survey its users and gain fresh insights into how students are consuming and responding to ever-changing college marketing channels.
14 November 2012—When crisis strikes, universities must be prepared. This presentation offers tips and suggestions for addressing these issues in a timely manner.
14 September 2011—Insights on how to use philanthropic marketing to brand your campaign, connect with donors, and build momentum.
10 February 2011—By Ben Wildavsky – From CASE CURRENTS
4 November 2010—The four new rules Lipman Hearne regards as essential to understanding how high-achieving seniors approach the college decision.
8 October 2010—Successful educational branding is a group effort.
3 August 2010—Why brand? This eduWeb Conference presentation answers the question and provides examples of brands in action.
20 July 2010—Read the results of the Lipman Hearne study conducted in partnership with the Council for the Advancement and Support of Education.
20 July 2010—Read the results of the Lipman Hearne study conducted in partnership with the Council for the Advancement and Support of Education.
6 April 2010—Keeping your audience's attention online could be as easy as spinning a good yarn. Andy Goodman, co-founder of The Goodman Center with Lipman Hearne, explains the ten imperatives for effective storytelling in this article.
3 February 2010—How involved should the board of trustees be in a university’s brand management? This article explores how to find the perfect balance.
1 November 2009—How are Duke University, University of California, Berkeley, and the University of Miami using social media to meet their strategic goals? The key is integration.
27 October 2009—What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
20 October 2009—Insights into the values and decision-making processes that guide high-achieving students’ enrollment choices.
13 October 2009—A national survey on how high-achieving seniors make their enrollment decisions—what sources of information they use, the factors considered most influential at decision time, and the economy's impact on the decision-making process.
1 June 2009—Bad meetings waste time and money. This study by The Goodman Center explores the causes and cures.
1 May 2009—In the future, enrollment managers will increase their focus on improving conversion from prospects to applicants. This article explores the implications.
1 May 2009—As parents have become more influential in children’s college choices, it has become important for colleges and universities to anticipate and meet their needs. This study offers insights and best practices.
3 March 2009—These three principles of research will help your institution command attention and trust in the media marketplace.
12 November 2008—What you need to know to reach optimal enrollment, effect a turnaround, enhance retention, and launch new programs or campuses. This presentation explores the issues and opportunities.
1 July 2008—A report co-authored with the American Marketing Association on how nonprofits are managing and marketing their organizations.
20 February 2008—What a brand strategy is, what it isn’t, and six steps to developing a brand for your institution.
10 February 2008—First, prepare as if your future depends on it—because it does.
1 April 2007—How to turn a campaign into an opportunity to define, position, and enhance your institution’s brand.
1 April 2007—A report co-authored with the Council for the Advancement of Education on how marketing is most effectively used to build enrollment and support.
1 April 2006—This 2006 landmark study finds that talented college-bound teens look for a rigorous academic environment and more.