We’re such good press that we often find ourselves fending off paparazzi. That’s because we’re constantly thinking about marketing for nonprofits around the world.
6 April 2010—Keeping your audience's attention online could be as easy as spinning a good yarn. Andy Goodman, of The Goodman Center, explains the ten imperatives for effective storytelling in this article.
3 February 2010—How involved should the board of trustees be in a university’s brand management? This article explores how to find the perfect balance.
1 November 2009—How are Duke University, University of California, Berkeley, and the University of Miami using social media to meet their strategic goals? The key is integration.
1 June 2009—Bad meetings waste time and money. This study by The Goodman Center explores the causes and cures.
1 May 2009—In the future, enrollment managers will increase their focus on improving conversion from prospects to applicants. This article explores the implications.
1 April 2007—How to turn a campaign into an opportunity to define, position, and enhance your institution’s brand.