Our proprietary research asks the questions that are vital to nonprofit and higher education institutions. And we get the answers.

2010 Marketing Spending at Colleges and Universities

20 July 2010—Read the results of the Lipman Hearne study conducted in partnership with the Council for the Advancement and Support of Education.

2010 Marketing Spending at K-12 Institutions

20 July 2010—Read the results of the Lipman Hearne study conducted in partnership with the Council for the Advancement and Support of Education.

High-Achieving Seniors and the College Decision 2009

13 October 2009—A national survey on how high-achieving seniors make their enrollment decisions—what sources of information they use, the factors considered most influential at decision time, and the economy's impact on the decision-making process.

The Rules Have Changed: How the Parent-Student Team Picks the Perfect College

1 May 2009—As parents have become more influential in children’s college choices, it has become important for colleges and universities to anticipate and meet their needs. This study offers insights and best practices.

The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement, and the Challenges Ahead

1 July 2008—A report co-authored with the American Marketing Association on how nonprofits are managing and marketing their organizations.

Marketing Spending at Colleges and Universities

1 April 2007—A report co-authored with the Council for the Advancement of Education on how marketing is most effectively used to build enrollment and support.

High-Achieving Seniors and the College Decision 2006

1 April 2006—This 2006 landmark study finds that talented college-bound teens look for a rigorous academic environment and more.