Because common knowledge has to start somewhere, we’ve made some of our select presentations available for download.
3 August 2010—Why brand? This eduWeb Conference presentation answers the question and provides examples of brands in action.
27 October 2009—What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
20 October 2009—Insights into the values and decision-making processes that guide high-achieving students’ enrollment choices.
3 March 2009—These three principles of research will help your institution command attention and trust in the media marketplace.
12 November 2008—What you need to know to reach optimal enrollment, effect a turnaround, enhance retention, and launch new programs or campuses. This presentation explores the issues and opportunities.
20 February 2008—What a brand strategy is, what it isn’t, and six steps to developing a brand for your institution.
10 February 2008—First, prepare as if your future depends on it—because it does.