Rob Moore has more than 25 years of experience providing marketing communications counsel and creative services for nonprofit organizations. Known nationally for his role in advancing the understanding and validity of effective marketing practices in higher education, Rob is a frequent presenter at national conferences and a leading contributor to industry periodicals including CASE Currents and Trusteeship. Rob also launched and supervised the nation’s first and only survey of marketing practices in higher education.
Rob’s education clients have included Ball State University, Bates College, Baylor University, Benedictine University, Brown University, Bryant University, Clark University, Culver Academies, Denison University, Duke University, Fairfield University, Georgia Institute of Technology, Grand Valley State University, McDaniel College, National-Louis University, Northern Arizona University, Ohio Northern University, Ohio University, Rose-Hulman Institute of Technology, San Francisco State University, Seattle University, Sewanee: The University of the South, Seton Hall University, Sidwell Friends School, The College of New Jersey, Trinity University, UNITECH South Africa, University of Birmingham (UK), University of California, San Francisco, University of California, Santa Cruz, University of Chicago, University of Illinois, University of Iowa, University of Miami, University of North Carolina at Chapel Hill, University of Northern Colorado, University of Rochester, University of South Carolina, University of Sydney (AU), and Wheaton College.
Rob has worked with medical, cultural, foundation, and association organizations including Alzheimer’s Association, American Documentary, American Gastroenterological Association, American Society for Gastrointestinal Endoscopy, Chicago Council on Foreign Relations, Chicago Historical Society, Elmhurst Memorial Hospital, Foundations of East Chicago, John G. Shedd Aquarium, Lions Clubs International, Marine Biological Laboratory, Mayo Clinic, Museum of Science and Industry, National Foundation for Judicial Excellence, Old Town School of Folk Music, Rush University Medical Center, American Medical Association Foundation, Charles Stewart Mott Foundation, Ford Foundation, Polk Bros. Foundation, Association of Junior Leagues International, Prison Fellowship International, and YouthBuild USA.
Rob holds a B.A. from University of California at Santa Cruz, an M.A. from the University of Idaho, and a Ph.D. in English from the University of Illinois at Chicago. He is a founding member of the CASE Industry Advisory Council and the Public Affairs Committee of Independent Sector. Rob’s book on higher education branding–The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors–was published by CASE in February 2010. He served as a long-time board member of Arts & Business Council of Chicago, and currently serves on the board of Heartland Alliance, University Club of Chicago, MetroSquash, and Oak Park-River Forest Community Foundation.