Samantha Hacker brings valuable and significant research and strategy experience to Lipman Hearne's Research and Planning team. The most exciting and rewarding aspects of the research process are for her to see the findings applied, with strategy, to create a compelling campaign, positioning statement, or any other deliverable.
Samantha's client work at Lipman Hearne includes Hartwick College; Rady Children's Hospital San Diego; Southern Illinois University; the University of Detroit Mercy; the University of Nebraska Omaha; the University of Pittsburgh; and the University of Texas at Arlington. She also managed the
Lipman Hearne Student Panel for the American Marketing Association's
2012 Symposium for the Marketing of Higher Education.
Prior to joining Lipman Hearne, Samantha was a project strategist at SimpsonScarborough, where she managed multiple research projects and developed research experience including: writing moderator guides, conducting in-person and online focus groups and in-depth interviews, development and design of survey instruments, as well as the programming, testing, and administration of surveys. Samantha was also an international marketing intern at the National Geographic Society, and she worked with international staff to coordinate print advertising in over 30 local language editions of National Geographic Magazine.
Samantha received her Bachelor of Science degree in business administration, specializing in marketing, from the Kogod School of Business at American University.