Masha Alexander is a project manager in Lipman Hearne’s interactive department, with twin areas of expertise in strategic marketing and communications. She has overseen complex assignments from testing to launch, requiring the management of strategic, creative, and technical teams. Her clients include the Frank Batten School of Leadership and Public Policy at the University of Virginia; the Chicago Climate Action Plan; the Chicago School of Professional Psychology; Elizabethtown College; First Five Years Fund; John Jay College; the Kroc Institute for International Peace Studies; Society of Actuaries; the University of Cincinnati; the University of Illinois College of Medicine; the University of Minnesota, Morris; the University of Texas at Arlington; and the U.S. Civilian Research & Development Foundation.
Prior to Lipman Hearne, Masha demonstrated her versatility delivering results-oriented web content for clients that ranged from the food industry to the New York Stock Exchange.
Masha also has extensive public relations experience, creating marketing materials and overseeing publicity tours, media outreach, and promotional events for both publishers and agencies. She received her B.A. in American history from Northwestern University.