As director of the firm’s Research and Planning team, Jennifer’s primary goal is to uncover the insights and shape the strategies that lead to successful communications. Combining broad experience in communications, branding, and quantitative and qualitative research design, she opens new windows into what audiences think and feel as well as the best ways to engage and motivate them. She then works hand in hand with other teams to ensure everything from digital strategy to advertising to messaging continues to resonate and deliver on business objectives.
As a linguist, Jennifer is particularly attuned to how ideas are communicated. Whether it's analyzing a focus group discussion, mining blogs for market insights, or guiding message development, she knows how words cue certain beliefs, expectations, and motivations - and how to put that knowledge to use.
Jennifer's most recent clients include the AARP Foundation; RAND Corporation; the Robert Wood Johnson Foundation; Rady Children's Hospital; Southern Illinois University; and the State University of New York.
Prior to joining Lipman Hearne, Jennifer uncovered insights, designed strategies, and developed messages for a range of integrated branding and communications campaigns. Her previous clients include a mix of government organizations such as the Federal Emergency Management Agency, the U.S. General Services Administration, NASA's Science Directorate, and the U.S. Department of Agriculture; health and health care organizations including Cincinnati Children's Hospital Medical Center and the Public Health Accreditation Board; and national nonprofits including AARP, the Financial Industry Regulatory Authority, and the Retirement Security Project.
Jennifer received a B.A. in sociology from the University of Texas at Austin and an M.S. in linguistics from Georgetown University. She serves as a regular guest lecturer on branding and communications at Georgetown University.