Powerful ideas that clear the mind—and the field.

No prospective student ever got a head rush from seeing another photograph of “three under a tree.” Our goal in every project is to articulate each client’s “True You” and mirror the ambitions of audiences in ways that are playful, unexpected, and emotionally resonant.

 
No prospective student ever got a head rush from seeing another photograph of “three under a tree.” Our goal in every project is to articulate each client’s “True You” and mirror the ambitions of audiences in ways that are playful, unexpected, and emotionally resonant.
 
S'Wonderful. A mix of channels—from print to a highly segmented digital engagement—is unlike any annual fund campaign we've ever seen.
“You-get-me” print ads help prospective students see themselves at Kettering University. And the edgy T-shirts quickly became a staple of campus wardrobes.
Celebrating Kettering’s geek chic has enabled the University to set enrollment records for three years running. The latest: deposits and acceptances have increased 162 percent and 55 percent, respectively.
We showed AZUN, a distance learning portal for Arizona’s three public universities, how to clarify its benefits to students, parents, and college advisors.
Real-life scenarios and witty visuals based on graphic novels help crystallize why AZUN was an ingenious problem-solver.
In the first six months of our recruitment campaign for Chicago Booth, inquiries to the full-time program shot up 40 percent—and this was before a number 1 ranking by Business Week and the Economist Intelligence Unit.
The interactive component of the campaign continues to draw click-through rates well above the norm.
To attract top students to Lehman while widening its geographic base, we developed an integrated marketing program that captured the frank, forthright style of young New Yorkers.
Lehman’s director of media relations reports that more students than ever before are listing Lehman as their first-choice CUNY school.
Epidemiology was far from a household word—until our “ripped-from-the-headlines” campaign put the Young Epidemiology Scholars Competition on the radar of students nationwide.
During the three years of our campaign, the candidate pool has improved substantially in quality and increased 14.4 percent in size. The culminating event, held in Washington, D.C. routinely generates major media coverage.