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Effective marketing is grounded in a solid understanding of your constituents’ needs and interests. To ensure the development of effective marketing strategies that promote your institution's brand, Lipman Hearne designs customized programs of research involving individual interviews, focus groups, telephone, Web, and mail surveys. Lipman Hearne’s own unique research instruments include:
Market Positioning Questionnaire (MPQ)®, which helps colleges and universities assess their competitive strengths and weaknesses and develop strategies for generating student inquiries.
Web Site Effectiveness Study (WSES), which enables institutions to evaluate the appeal and navigability of their Web sites.
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