Presentations
Lipman Hearne Research Tools
Articles
Presentations

Lipman Hearne is pleased to make available for download select presentations made by its staff at conferences, workshops, and professional association meetings.

Some browsers and pop-up blockers prevent opening these files on the website, but users should be able to download them and open them from the desktop. Please be patient as some large files may take time to download. 

Branding

Business School Brand Strategy Development

The MBA Value Proposition                                                                          

Design

Design for Fundraising Campaigns: It's Not Business as Usual

Interactive Media

Managing the Transition from Print to Web

Higher Education Marketing

Who Are the New Consumers and How Do You Get Them to Your Website?

The Millennial Generation: What students want from a college and implications for admission professionals

Integrated Campaign Communications                                                                         

Cutting Through the Blarney: What Students Really Want in a College              

The Role of Student Affairs in Constituent Relations Management

Research

New Perspectives on Alumni

Advertising

How to Advertise for Results

Media Relations

Ten Lessons for Communicating Through a Crisis

The Mind of the Media