Senior Account Executive

As part of Lipman Hearne’s account management team, Lorraine plans and implements multi-dimensional campaigns, specializing in return on investment (ROI) based marketing.  Lorraine is also well-versed in media planning, buying, and research. After designing and implementing a proprietary high school and community college advertising program, placement rates for clients jumped by 75 percent over two years.

Her past and current clients include: Roosevelt University, Northern Arizona University, Oakton Community College, University of Cincinnati, Dominican University, University of Colorado Denver, Yale School of Management, Fairfield University, St. Louis College of Pharmacy, and Kettering University. Lorraine is a regular speaker on media trends and interactive advertising metrics.

Prior to Lipman Hearne, Lorraine held internships with the Anti-Defamation League of Chicago, where she assisted with projects to educate the nation’s youth about racial acceptance, and UNITE! (Union of Needletrades and Industrial and Textile Employees), where she supported efforts to gain equal labor rights.