Senior Vice President - Brand Strategy and Planning

Joselyn Zivin directs major institutional branding accounts at Lipman Hearne, primarily in the higher education sector. She is responsible for leading client teams through all stages of such engagements, from market analysis and research, to strategy formulation, to marketing planning and execution.

Joselyn has worked with a variety of college and university clients, including the Georgia Institute of Technology, Lewis & Clark College, Notre Dame University, Purdue University College of Engineering, Queen’s University (Kingston, Ontario), Rush University Medical Center, Rutgers University, Trinity University, The University of California at Santa Cruz, The University of Chicago, The University of Illinois, The University of Iowa, and The University of North Carolina at Chapel Hill. She has also served major association and arts and culture organizations including The Association of Junior Leagues International, The Chicago Council on Foreign Relations, The Corporation for Public Broadcasting, Lions Clubs International, and The Museum of Science and Industry in Chicago.

Joselyn has presented at national conferences including the American Marketing Association Non-Profit Symposium, the annual meeting of the American Society of Association Executives, the CASE Institute for Senior Communications and Marketing Professionals, and CASE V. She has led numerous workshops on nonprofit branding and marketing.  Joselyn has been designated a “Faculty Star” by CASE for her knowledge of subject matter, presentation skills, and ability to respond to questions.

Joselyn holds a B.A. from the University of Chicago and earned her M.A. and Ph.D. in history from Duke University. She was a member of the history faculty at Drake University.  She still loves to teach and learn together with her clients.