Brains, brawn, and a renewed brandlions-headline

Brand Book


Lions Clubs International

As the largest service organization in the world, Lions Clubs International was experiencing dramatic growth in Africa, Asia, and Latin America, yet club membership in the United States and Europe wasn’t keeping pace. Lions Clubs needed a sharper, more relevant articulation of its brand. Lipman Hearne researched deeply into clubs around the planet and created a global brand strategy and a range of enlivened communications that made the world sit up and take note.