Changing the conversationsiu-headline

Brand Video


Southern Illinois University, Carbondale

For well over a century Southern Illinois University has produced game-changing innovations and launched thousands of fulfilling careers. Yet misperceptions lingered—and enrollment was in a decline. Lipman Hearne immediately went to work, conducting thorough research that informed a marketing plan designed to change the conversation. Our insights led to a multiyear branding and enrollment campaign that showcased SIU as a research powerhouse. The outcomes: stunning.