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THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS

What do you do when an august business school is misunderstood to be a home for “quant jocks”?  What we did—celebrate the school’s remarkable impact in the world of business, including its faculty of Nobel Prize winners. Lipman Hearne’s positioning for Chicago Booth as “the business school that’s a business force” buttressed two award-winning campaigns. Throughout our long partnership we’ve continued to promote the school as a place where data-driven ideas change the world of business.