For more than 10 years we’ve partnered with Cincinnati on dozens of initiatives, helping them grow their enrollment 26 percent in 10 years. And then, a certain phenomenon allowed us to outdo even ourselves: Twitter. Past-President Santa Ono—@PrezOno—is one of the most significant tweeters in higher education leadership. His hashtag #hottestcollegeinamerica has been a conversation catalyst for Bearcats everywhere. And, we’ve created big ideas that not only captured the social media momentum – they added to it.