Redefining "BIG" in Texasredefining-big-in-texas

TV Spot


The University of Texas at Arlington

They say everything is bigger in Texas. But, with a smaller student population than most universities in the state, the University of Texas at Arlington was having a hard time convincing prospective students it was big enough to matter. UTA enlisted Lipman Hearne’s help, and we made it known that UTA offered a totally different kind of big—big choices, big challenges, big activities, and most important, big opportunities.