Explore Lipman Hearne blog and insights, marketing & communications agency for higher education & nonprofit organizations, providing research, philanthropic communications, brand and identity development, creative and design services for website, video, ads, strategy, media buying, and enrollment ROI marketing.

Storytelling is a Key Part of Your Strategic Planning Narrative.
Higher Ed Core Stories Must Evolve if Universities Are to More Effectively Build Social Capital.

Need to Recruit More Adult Learners?
Focus Your Marketing Efforts on the Four Personas

Diagnosis: TLDR
Are your marketing emails too long?

How to Leverage Storytelling on Your Campus Tour
A memorable tour starts and ends with a compelling story

Welcome Chris Cacci
Lipman Hearne's Executive Creative Director

3 Steps to Quickly Gather Assets for Content Marketing
Your student population is your greatest asset

This is whereBig thinking gets wide

How to Leverage Storytelling on Your Campus Tour