Insights.

We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. We’ll help you prepare for all the ways your audiences are growing and changing. We want you to be ready and resilient—whatever the forces, trends, and opportunities the future holds.

Featured article:

Need to Recruit More Adult Learners?

Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …

Persona hero image from our Adult Learners website.

Thought Leadership

Accessibility in web design opens doors. In more ways than one.

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Teenage Boy And Girl Having Conversation Using Sign Language.

Look no further than the new Lipman Hearne website design.

The Lipman Hearne web team always starts by looking at digital design through the accessibility lens. Compliance with all the …

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The Intersection of Pride and Juneteenth

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Image of a Pride flag with BLM fist in the center.

June is a month for social and civic transformation. The summer after the largest protest demonstrations in U.S. history Congress …

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Pandemic Summer Melt 2.0

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Popsicles melting. It's a bad visual pun.

COVID-19 continues to impact summer melt—maybe this year more than ever. While there is much hopeful news about the state …

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How To Help More Students Choose You

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A campaign idea to help boost yield. Decision days are approaching fast, and every college enrollment professional knows what that …

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Giving in the Era of COVID‑19

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How our impulse to give has, and hasn’t, changed. For the past year, the Lipman Hearne team—like many teams—has pivoted …

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Improving WordPress Search with Algolia

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Instant search results on the letters "AERO"

WordPress comes with search functionality bundled into its core software. For many sites, this does everything you need it to …

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Latinx Learners: Mining an Untapped Prospect Pool

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A deep dive into the fastest-growing segment in higher education. What do we really know about Latinx students—the one higher …

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Talking About a Revolution

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Black woman, masked, in front of a colorful mural. Overlay text says We rise together for an equitable and just recovery.

On October 8—the anniversary of the Great Chicago Fire, The Chicago Community Trust—Chicago Mayor Lori Lightfoot, and Chicago businesses and …

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Inspirational Improvisations in the Era of COVID‑19

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In the era of COVID-19, we’ve all watched the landscape we work in change overnight—and then change again. March 2020 …

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Planning to Pivot

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Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners