Insights

We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. In our insights, our webinars, even in the ways we make news, we’re always finding better ways to make you ready and resilient—whatever the forces, trends, and opportunities the future holds.

Featured article:

2022 Marketing Tactics in Higher Education: A Comparative Study

In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …

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Thoughts & News

Big Takeaways and Even Bigger News

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Traveling from Chicago to National Harbor, Lipman Hearners Alexia Koelling and Kirsten Fedderke packed bags containing more than just a …

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The Marketing Equivalent of “What Ails?”

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students learning at CU Denver

We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …

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Countdown to Giving Day 2022

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illustration of two hands connecting a person and heart

Whether you plan to participate in Giving Tuesday on November 29th or choose a different day in what’s left of …

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How Will You “Amplify Your Impact?”

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If you’ve ever wondered whether you have a big-enough budget to effectively implement paid advertising, wonder no more. Lipman Hearne’s …

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Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience

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young adult male using a stethoscope on a young child

Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …

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5 Key Takeaways from the CASE Summit for Leaders in Advancement 2022

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Earlier this month, we joined advancement professionals in the heart of Chicago for the 2022 CASE Summit—a celebration of community …

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Data + Buy-in = Brand Success

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people putting together puzzle pieces

Securing internal buy-in is a key ingredient for successful branding.

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Facing Darkness: What Art Can Do

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Light will triumph over darkness.

When the alarming reports and horrific images of the Russian invasion of Ukraine first appeared, we weren’t ready. Witnessing the …

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Your Biggest Source of Enrollment Potential: Adult Learners

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Operation ReEngage - woman at computer

Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners