June is a month for social and civic transformation. The summer after the largest protest demonstrations in U.S. history Congress …
Insights.
We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. We’ll help you prepare for all the ways your audiences are growing and changing. We want you to be ready and resilient—whatever the forces, trends, and opportunities the future holds.
Thought Leadership
The Intersection of Pride and Juneteenth
Pandemic Summer Melt 2.0
COVID-19 continues to impact summer melt—maybe this year more than ever. While there is much hopeful news about the state …
How To Help More Students Choose You
A campaign idea to help boost yield. Decision days are approaching fast, and every college enrollment professional knows what that …
Giving in the Era of COVID‑19
How our impulse to give has, and hasn’t, changed. For the past year, the Lipman Hearne team—like many teams—has pivoted …
Improving WordPress Search with Algolia
WordPress comes with search functionality bundled into its core software. For many sites, this does everything you need it to …
Mining an Untapped Prospect Pool
A deep dive into the fastest-growing segment in higher education: Latinx Learners. What do we really know about Latinx students—the …
Talking About a Revolution
On October 8—the anniversary of the Great Chicago Fire, The Chicago Community Trust—Chicago Mayor Lori Lightfoot, and Chicago businesses and …
Inspirational Improvisations in the Era of COVID‑19
In the era of COVID-19, we’ve all watched the landscape we work in change overnight—and then change again. March 2020 …
Planning to Pivot
Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …
How Social Listening Tools Can Improve Your Overall Marketing Strategy
In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …