Insights

We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. In our insights, our webinars, even in the ways we make news, we’re always finding better ways to make you ready and resilient—whatever the forces, trends, and opportunities the future holds.

Featured article:

Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience

Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …

young adult male using a stethoscope on a young child

Thoughts & News

5 Key Takeaways from the CASE Summit for Leaders in Advancement 2022

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illustration of presenter in front of audience

Earlier this month, we joined advancement professionals in the heart of Chicago for the 2022 CASE Summit—a celebration of community …

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Data + Buy-in = Brand Success

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people putting together puzzle pieces

Securing internal buy-in is a key ingredient for successful branding.

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Facing Darkness: What Art Can Do

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Light will triumph over darkness.

When the alarming reports and horrific images of the Russian invasion of Ukraine first appeared, we weren’t ready. Witnessing the …

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Your Biggest Source of Enrollment Potential: Adult Learners

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Operation Reengage.

Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …

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Creating Community Culture: A Conversation with Alexia Koelling and Megan Hayes

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animated man going from work to being remote

After two years of working from home, our Lipman Hearne team is opting for a hybrid work environment in a …

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Why Business Schools Need Branding Now to Reach Future Students

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Now is the time for business schools to build on the momentum they’ve gained during the recent economic crisis. Specifically, …

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Give a little bit.

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Give a little bit

2021 has been quite the year. Whether you would describe this past year as “tiring,” “trying,” or one of the …

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Campaign Communications: Begin with the End in Mind

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Venn diagram showing ideal spot for campaign positioning

Lipman Hearne: How do you translate institutional vision to a philanthropic imperative? EVP and philanthropy practice lead Sara Stern teamed up …

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Recruiting International Students–Insights from Abroad

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It’s been a long wait—and a big strain on institutional revenues—but international student enrollment on U.S. campuses is finally bouncing …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners