Top Takeaways from the AMA Symposium for the Marketing of Higher Education

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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …

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The Original Big Brands: Higher Education

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Happy College Colors Day. Hot take: Higher ed brands were the original big brands, pretty much creating and defining the …

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Data-driven insights = getting to the good stuff faster

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A hand and a machine arm work together to hold up an idea

We love when our clients are curious about their audiences—because we have answers. And these answers let us leap ahead …

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Your Five-Generation Opportunity

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Two people that represent different generations shake hands

Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …

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Beyond Tradition: Signaling Change Through University Logo Redesign

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A solid red background with a smaller box inside showing the letter A.

When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …

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SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing

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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …

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Your campaign’s public phase: the pre-pre-pre-public phase of your next campaign

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A woman in a gray suit and red heels running across the finish line.

If you’re raising funds on behalf of one of the many organizations rounding the corner into the public phase of …

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Civic responsibility and our client partners

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People working together to fit various shapes on a wall.

There’s no question that our civic fabric is in need of major repair. Survey after survey finds that Americans have …

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2022 Marketing Tactics in Higher Education: A Comparative Study

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two laptop two hands reaching out of the screens toward each other

In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …

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The Marketing Equivalent of “What Ails?”

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students learning at CU Denver

We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …

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