Your Biggest Source of Enrollment Potential: Adult Learners

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Operation Reengage.

Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …

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Why Business Schools Need Branding Now to Reach Future Students

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Now is the time for business schools to build on the momentum they’ve gained during the recent economic crisis. Specifically, …

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Recruiting International Students–Insights from Abroad

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It’s been a long wait—and a big strain on institutional revenues—but international student enrollment on U.S. campuses is finally bouncing …

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7 Steps to Secure Buy-In and Roll Out Your New Brand

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How do you build consensus and launch a brand into the world? Lipman Hearne’s Alexia Koelling and Libby Morse hosted …

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Giving in the Era of COVID‑19

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How our impulse to give has, and hasn’t, changed. For the past year, the Lipman Hearne team—like many teams—has pivoted …

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Latinx Learners: Mining an Untapped Prospect Pool

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A deep dive into the fastest-growing segment in higher education. What do we really know about Latinx students—the one higher …

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Planning to Pivot

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Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …

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How Social Listening Tools Can Improve Your Overall Marketing Strategy

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In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …

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COVID‑19 Expands the Summer Melt Playbook

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Brochure cover: College enrollment during covid-19: a three part research study.

As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …

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Web Accessibility: Challenges and Rewards

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Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …

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