“Know yourself – and know your audience.” —Tennessee Ernie Ford Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …
:Category: Tips
Targeted copy needs smart insights
.Breaking through the noise in an election year
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It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …
:Top Takeaways from the AMA Symposium for the Marketing of Higher Education
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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …
:Your Five-Generation Opportunity
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Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …
:Beyond Tradition: Signaling Change Through University Logo Redesign
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When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …
:Build for speed
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Why is speed important? Let’s get this out of the way: website page speed—having your web pages load quickly—is probably …
:“Frankenstein” was never really a monster — 5 tips to get the most out of à la carte feedback
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As creatives, we’ve all been there—that moment when a client loves every concept and wants to merge the best parts …
:How to Build a Philanthropic Strategy that Protects Against the Variability of the Economy
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As you’ve probably seen in the Chronicle of Philanthropy or in coverage of 2022’s Giving Tuesday, the recent philanthropic environment …
:2022 Marketing Tactics in Higher Education: A Comparative Study
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In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …
:The Marketing Equivalent of “What Ails?”
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We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …
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