Insights.

Thought Leadership

COVID‑19 Expands the Summer Melt Playbook

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Brochure cover: College enrollment during covid-19: a three part research study.

As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …

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What We Measure—and What We Value

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We’re loving all the conversation around the recently released Giving USA 2020 report. Not surprisingly, 2019 was an extremely strong year for giving⁠—in …

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Web Accessibility: Challenges and Rewards

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Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …

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A Communicator’s Guide to Unrestricted Giving

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In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …

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Storytelling is a Key Part of Your Strategic Planning Narrative

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I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …

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Need to Recruit More Adult Learners?

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Persona hero image from our Adult Learners website. "The Seeker", woman illustrated like a comics hero.

How to focus your marketing efforts on these four personas. We recently concluded a comprehensive, data-driven research study on the …

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What We Can Learn From Megadonors

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Image text: The Strategist. Bold line illustration of a woman gazing confidently into the middle distance.

A toolkit for enriching donor communications. We’ve been hard at work finding new ways to listen to donors, especially donors …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners