Insights

Thoughts & News

Giving in the Era of COVID‑19

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How our impulse to give has, and hasn’t, changed. For the past year, the Lipman Hearne team—like many teams—has pivoted …

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Improving WordPress Search with Algolia

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Instant search results on the letters "AERO"

WordPress comes with search functionality bundled into its core software. For many sites, this does everything you need it to …

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Latinx Learners: Mining an Untapped Prospect Pool

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A deep dive into the fastest-growing segment in higher education. What do we really know about Latinx students—the one higher …

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Talking About a Revolution

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Black woman, masked, in front of a colorful mural. Overlay text says We rise together for an equitable and just recovery.

On October 8—the anniversary of the Great Chicago Fire, The Chicago Community Trust—Chicago Mayor Lori Lightfoot, and Chicago businesses and …

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Inspirational Improvisations in the Era of COVID‑19

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In the era of COVID-19, we’ve all watched the landscape we work in change overnight—and then change again. March 2020 …

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Planning to Pivot

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Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …

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How Social Listening Tools Can Improve Your Overall Marketing Strategy

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In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …

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COVID‑19 Expands the Summer Melt Playbook

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Brochure cover: College enrollment during covid-19: a three part research study.

As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …

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What We Measure—and What We Value

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We’re loving all the conversation around the recently released Giving USA 2020 report. Not surprisingly, 2019 was an extremely strong year for giving⁠—in …

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Web Accessibility: Challenges and Rewards

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Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners