Insights

Thoughts & News

Need to Recruit More Adult Learners?

Persona hero image from our Adult Learners website. "The Seeker", woman illustrated like a comics hero.

Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …

What We Can Learn From Megadonors

Portrait of a Southeast Asian woman, drawn to look like a super hero.

A toolkit for enriching donor communications. We’ve been hard at work finding new ways to listen to donors, especially donors …

Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners