Jeremy Ryan
EVP, Creative & Digital Services

Making Engagement Fun

Applying Gamification to Nonprofit Marketing

Presentation from the 2016 CASE APAC…

Audience engagement doesn’t have to be traditional and… not fun. Many nonprofits are now using games to better demonstrate their organizational missions, engage potential donors and provide brand value beyond the norm. Virtually all smart phones have technology that can support robust gameplay, and more than a third of the U.S. population uses the phone for gaming—and the number is growing.

Key Learning Objectives:

  • Learn about current best practices and see examples of marketers who are currently applying game theory to their efforts
  • Learn how to apply gaming to your own organization, to get key audiences more engaged

Download the presentation and guide using the links below, in the orange box.


Questions about applying gamification to your organization or campaign? Contact Jeremy Ryan at (312) 809-0080 or jryan@lipmanhearne.com.