08.Jan.2013

Lipman Hearne

Marketer of the Year Webinar

How Branding Helped Reposition a 2-year College Into a 4-year College

How did Young Harris College transform from a two-year institution into a four-year, liberal arts college?

This webcast, presented with Denise Cook,┬ádiscussed the vision and goals in redefining the Young Harris brand, as well as Lipman Hearne’s approach to branding, enrollment, and lead generation and the impressive results of the dual branding and enrollment initiatives.

 

Listen to the AMA Marketer of the Year Webinar