Lipman Hearne

Marketing Spend Studies

Benchmarks for Nonprofit, Higher Education, and K-12 Marketing Budgets

Nonprofit marketers constantly juggle priorities because resources are tight. They are the organization’s brand champions, but they must share this authority with other departments. New web-based technologies are intriguing, but complicated to understand. What all agreed: they would benefit from learning how other mission-based organizations are successfully using marketing resources, because their priorities and challenges are unique.

In response, we set out to provide the industry with benchmark data on challenges, priorities, budgets, staffing, strategies, and spending to guide decision-making about marketing at nonprofit organizations.

The series of reports include results on marketing spend in higher education, K12 schools, and nonprofits as a whole.