Services.

Brand development

Two people facing each other. Image text as if they are conversing: Now I tell stories with numbers. Now I see data differently.

We are seasoned brand wranglers and stewards. We know that brands are most powerful when they speak to audiences’ sense of their best selves and connect them to something bigger. Our brand development sidesteps parity promises and articulates why you should matter to your audiences—and to the world.

Enrollment & membership marketing

Image text: Build connections for life here. Shows two mobile phones with optimistic-looking students on screens.

Persuading audiences to sign on with you—whether you need students in classrooms or more people on your membership rolls—means working strategically, creatively, and tactically, all at the same time. To meet your enrollment and membership marketing goals, we’ll dive into your data, widen your funnel, and segment smartly.

Philanthropic marketing

Image text: The future of our city is one future — a shared future. Shows a multiethnic group in front of a mural.

Our approach to philanthropic marketing and fundraising communications starts with the understanding that donors give through a campaign as much as they give to a campaign. We’ll reflect back the values your donors hold dear and position you as a like-minded partner. It works: We’ve helped our clients raise over $34 billion in capital, comprehensive, and annual fund campaigns.

What we do.

Strategy and consulting

  • Brand architecture, strategy & development
  • Communications audits & assessment
  • Diversity audits & assessment
  • Marketing plans
  • Enrollment marketing
  • Brand training
  • Fundraising communications strategy
  • Board engagement
  • Membership marketing
  • Data-driven personas
Two people facing each other. Image text as if they are conversing: Now I tell stories with numbers. Now I see data differently.
Unabashedly Analytical.
Simon Business School—University of Rochester:
Research, branding, viewbook, website

Communications

  • Storytelling
  • Message creation & mapping
  • Speechwriting
  • Creative content
  • Advertising
  • Visual identity
  • Print creative
A young Asian woman defiantly shouting toward the camera. Image text: Find your voice.
Women Making History.
Sweet Briar College:
Branding, digital campaign, philanthropic messaging

Digital

  • Website design and development
  • Content strategy
  • Social media templates
  • Digital campaigns
  • SEO strategy
  • Email marketing
  • Short form video and animation
  • Documentary style video
  • WordPress and Drupal theme and plugin development
The Bridgewater College logo.
The Power of Connections.
Bridgewater College:
Branding, communications portfolio, website

Research

  • Qualitative
  • Quantitative
  • Segmentation/Persona development
  • Ad/Concept testing
  • Social listening
  • Secondary research
Screenshot of the valpo dot edu website, showing the home page.
Bragging Rights.
Valparaiso University:
Research, branding, website, print

Media

  • Paid strategy and buying
  • Reporting and analytics
  • Digital campaigns
  • Metrics and ROI evaluation
Text: It's amazing to be needed. A black woman in nurse's scrubs and a colorful head scarf.
This One’s From the Heart.
Resurrection University (now Oak Point University):
Branding, ad campaign, media buy