06.Dec.2019

Libby Morse
SVP, Creative Director

Storytelling is a Key Part of Your Strategic Planning Narrative

Higher Ed Core Stories Must Evolve if Universities Are to More Effectively Build Social Capital.

“We need to rethink higher ed core stories. The strongest stories in higher education are going to be about the willingness and ingenuity of colleges and universities to build social capital—shared goals, collaborative approaches, enduring partnerships— both within and beyond the walls of their institution.”

Libby Morse, Senior Vice President and Creative Director, explains how strong, higher ed core stories positively impact strategic plans in her latest article, “Getting Your Story Right,” appearing in Strategy Matters: https://bit.ly/2XEUd6g