The Power of Connections

Bridgewater College
Branding, communications portfolio, website

The Bridgewater College logo.

The Challenge

Bridgewater College is a small liberal arts school in the Shenandoah Valley. That bucolic setting, however, is also home to fierce competition in higher education. Like many small schools in the region, Bridgewater had a reputation as a “nice” place to spend four years. But we knew it had more to offer: a revitalized campus, a deep commitment to dialogue and civility, and an impressive network of opportunities in and out of the classroom. 

The Impact

Our work was comprehensive: brand development and messaging, a digital-friendly logo and refreshed visual identity, and a new look for all of Bridgewater’s recruitment communications. And it all positioned the college as a place where students are constantly connecting with big ideas, great mentors, inspiring classmates, and more. 

Project components

  • Brand
  • Website
  • Advertising
  • Messaging
  • Digital
  • Logo/Identity
  • Photography
  • Print collateral

Bridgewater College logo, white on black treatment.
Campus shot showing a lightpost banner with the new logo.
Color palette illustrations.
Color palette illustrations.
Young Black woman smiling.

Connected Learning, Connected Lives.

At Bridgewater, we believe that the great possibilities in life are realized in what we build together. So we’ve designed your experience here as an ever-growing network of connections. You’ll connect with big ideas, great mentors, and classmates whose life stories will help you see the world from different perspectives. Your academics, extracurriculars, and social life all combine into one cohesive experience. And because we’re all working together—from our student-artists to our student-athletes—you’ll see more possibilities for your life on campus and beyond.

Brochure cover showing a young black man. Image text: Build infinite connections.
Brochure cover showing two students. Text: Create infinite connections.
Brochure cover showing two young white women. Text: Discover infinite connections.
Brochure cover showing two women hugging, one wearing a graduation cap and gown. Text: Celebrate infinite connections.
A person riding a horse.
Brochure cover showing a young black man. Image text: Build infinite connections.
Brochure spread showing two students. Headline: Persuade.
Brochure spread showing two students. Headline: Balance.
Brochure spread showing two students. Headline: Thrive.
A hat with the new logo.
A red hoodie with the new logo.
Website screenshot.
Mobile website screenshots.
Website screenshot.
Website screenshot.
Mobile advertising screenshot.
Mobile advertising screenshot.