Chicago Builds Back Better

The Chicago Community Trust
Themeline, visual identity, messaging

Image text: We Rise Together. A Black woman in a face mask contemplates a mural in Chicago.

The Challenge

In Metropolitan Chicago, nowhere have the economic effects of the pandemic been worse than in our Black and Latinx communities. Building on the momentum of the Chicago Community COVID-19 Response Fund, The Chicago Community Trust and an unprecedented coalition of government, business, philanthropy, nonprofit, and community leaders launched a multi-year effort to bring about a truly equitable economic recovery.

The Impact

A public launch timed to coincide with the anniversary of the Great Chicago Fire—when Chicago first showed the world what rebuilding really meant—meant that we had just six weeks to develop foundational communications. So far, We Rise Together has raised $37 million and has 23 major partner organizations.

Project components

  • Naming
  • Logo
  • Core messaging
  • Pitch deck
  • Website content strategy
  • Social media templates
We rise together for an equitable and just recovery.
We rise together for an equitable and just recovery.
We rise together.
We rise together. Photo shows a black woman in a mask in front of a colorful mural.
We rise together. Photo shows a woman with pink hair in a convenience store.
We rise together.
Rise.
There is no greater time than now to reimagine our future.
There is no greater time than now to reimagine our future.
We rise together. Photo of a cityscape.
Black and Latinx people are over represented on the frontline, essential workforce...
... where low hourly pay and no paid sick leave are the norm.
Chicago will rise up from this recession.
This is an unexpected coalition.
This time, recovery will be different. This time, recovery will mean inclusive, resilient growth.
Chicago's determination, energy and ambition. Photo of three volunteers.
Nothing can hold our region back. Photo of the lake front trail at sunrise.