Next Is Now

University of New Orleans
Research, branding, enrollment communications

Baseball players practicing against a yellow-purple sky.

The Challenge

UNO wanted to assert its growth from a regional, commuter school to a powerhouse institution helping to fuel the intellectual and cultural renaissance of New Orleans. They came to us for an enrollment-focused, university-wide brand that would elevate perceptions and reflect their ambitions.

The Impact

Our core idea of “Next is Now” and the messaging that amplified it became a rallying cry for the entire institution. The response from prospects was equally enthusiastic: UNO saw a dramatic increase in campus visits and open house attendance, and its largest gain in undergraduate enrollment in eight years.

Project components

  • Research
  • Brand development
  • Viewbook
  • Enrollment collateral
  • Brand guide
  • Brand training
  • Web strategy and writing
  • SEO
Image text: We are the determined.
Image text: We are the determined - University of New Orleans. Brochure cover.
Brochure spread showing two women in a classroom. Text: Tomorrow begins here.
Brochure spread showing a cyclist riding in New Orleans. Text: This city knows tenacity.
Brochure spread shows students building something. Text: Learn it, live it, run with it.
Photo of a campus building interior.

We are the determined.

We are a university of all-time dreamers and full-time doers. We act as the conduit, connecting people to opportunity, and the catalyst that sparks ideas into action. Our strength comes from our diversity and our tenacity. Individually, we bring different perspectives, but collectively we share a vision. We live for the idea that knowledge serves progress. We are a home for those with the foresight to understand where the world is heading and the determination to align its resources and do what it takes to get there first. UNO ignites in those who dream it, the power to do it. Here you will find both innovation and true individuals.

Cover of UNO Brand Guide.
Table of contents of UNO brand guide.
Cover page from brand guide. Image text: Brand platform.
Cover page from brand guide. Image text: Key messages.
Cover page from brand guide. Image text: Technical specifications.
Cover page from brand guide. Image text: Concept.
Cover page from brand guide. Image text: Viewbook.
Photo, student in a library. Uses same distinctive coloration as baseball image.
Photo, student on a bench. Uses same distinctive coloration as baseball image.
Photo, student at a computer. Uses same distinctive coloration as baseball image.
Photo, student in a library, used as hero photo for a promotional email.